This article from a 1978 edition of the Village Voice, which explains how SAMO was created by Al Diaz, Basquiat and Shannon Dawson (although she isn't mentioned by name in the article), is worth a read. But you might end up with eye strain
EDIT: I've typed up the article so you don't all go blind trying to read it.
Big city graffiti peaked in the early ‘70s, somewhere between the NYC Transit Authority’s decision to set killer dogs on the vandals and Visigoths, and the media hoopla that greeted the first graffiti show in SoHo.
We had pretty much stopped looking at the walls until this fall, when we notices something new. The best graffiti suddenly had more to say than just a nickname and number. To be sure, the Communist Cadre had been stencilling slogans like YUPPIES JESUS FREAKS AND MOONIES ARE GOVERNMENT for years. But who was writing ONE WOMEN RAPED EVERY 10 MINUTES – CASTRATE RAPISTS? Or drawing chalk outlines of fallen bodies with bright red blood stains? And who the hell was this guy Samo©?
For those of you who haven’t waded through Lower Manhattan lately, SAMO© is the log of the most ambitious – and serious – of the new wave of Magic Marker Jeremiahs. Accompanied by the inevitable copyright and usually punctuated with an exhortation to THINK!, there are hundreds of pithy SAMO© aphorisms splashed on choice spots in Soho, Noho ,and the Village, East and West. A random sampling will give you the idea:
SAMO© AS AN ALTERNATIVE TO GOD, STAR TREE, AND RED DYE NO.2
SAMO© AS AN END TO MINDWASH RELIGION, NOWHERE POLITICS, AND BOGUS PHILOSOPHY
SAMO© AS AN ALTERNATIVE TO JOE NORMAL, BOOSH-WAH FANTASTIES
SAMO© SAVES LOSERS
SAMO© CAN SAVE THE AVERAGE JOE
SAMO© AS A NEW WAVE NEO ARTFORM
SAMO© AS AN ESCAPE CLAUSE
SAMO© …JUST IN CASE
I met the perpetrators of SAMO© outside an East Village bar the other night and they agreed – provided no last names were used – to give me a tour of their handiwork and tell me something of its genesis.
Aided and abetted by a right circle of friends, the bulk of SAMO©’s sayings are the work of two sharp, personable teenagers named Jean (17) and Al (19) who share remarkably similar handwriting and an unspoken agreement about where SAMO© is coming from.
Growing up in Brooklyn and the Lower East Side, respectively, both knocked about quite a bit. Jean dropped out – or was kicked out – of five or six schools. Al eventually ground his way to Art and Design. Where he was comfortable for a couple of years. Eventually he dropped out too – it seems he spent most of his time decorating subway cars.
“Oh man, graffiti? Forget it. I was right in there with Snake 1, Phase Too (sic), and all those cats. Cause that was my life at that point. Bomb 1, that was me. I must have gone through a hundred different markers before I was 14. Then after that I hung it up.
“But when SAMO© came along it was like whoa! A rush, you know? A reason to start writing again. The stuff you see on the subway now is
?. Scribbled. SAMO© was like a refresher course because there’s some kind of statement being made. It’s not just ego graffiti.”
SAMO© was hatched this springing the alternative high school in Brooklyn Heights where Jean and Al ended up. “We were smoking some grass one night and I said something aout it’s being the same old shit,” Jean recalls. “SAMO©“, right? Imagine this, selling packs of SAMO©. It started like that – a private joke – and then it grew.”
Next, they drew a series of cartoons for their school paper showing people’s faces before and after using SAMO© . ‘I used to be a lamo before I stared SAMO©’. Now I get some
? everyday’”
The etymology of SAMO© took a meta-physical leap in its next manifestation, a short story by Jean featuring a man searching for religion and a stone called Religomat, where a salesman with a TV smile explains the pros and cons of the popular brands; Buddhism, Christianity, Judaism, etc. Then the salesman pulls out SAMO©, a guilt-free religion. It works like this. You do whatever you want here on earth, then when confronted with your deeds at the Pearly Gates you simply tell God ‘I didn’t know.’”
This May, jean and Al took SAMO© to the streets. The first, at the corner of Church and Franklin, SAMO© IS NOW! A little way up the block: SAMO© IS COMING! On a church on West Broadway SAMO© AS AN ALTERNATIVE TO GOD. And in the men’s room of their high school: SAMO© AS AN ALERNATIVE TO ALTERNATIVE EDUCATION.
Does SAMO© in face provide an alternative? “No way.” Jean and Al agree. “SAMO© is just a means of bringing it out,” Jean continues. “A tool for mocking bogusness.”
“Right, exactly,” Al agrees. It makes people think ‘hey, maybe there’s another way.’ But it’s not like we can defend it. We’re really in a vulnerable spot to even talk about it with people fro media.”
Talking to people from media was the last thing on their minds this summer as they furiously scrawled their message to the city. Jean estimates that eh executed some 30 SAMO©s on a good day, concentrating at first on the subways. “The D train, man, I covered it, ads and everything. And in broad daylight. Half of it, you know, is the arrogance involved.
“We slowed down a little in June and July,” recalls Al. “But once you urn it for that long it starts just coming up.” They became amore and more selective, picking their targets. SAMO© AS AN ALTERNATIVE TO GREEK CHEESEBURGER EMPORIUMS on a Geek cheeseburger emporium. SAMO© AS AN END TO VINYL PUNKERY outside the Trash and Vandeville boutique. SAMO© AS AN ALTERIVE TO BOOSH-WAH YOU’RE IMPERSONATING ‘60S PROTOTYPES on Stuyvesane High. Al grins, “Those guys hate us down there.”
Soon, feedback started appearing on the walls. Some of it was friendly - SAMO© CALL HOME AT ONCE! MOTHER NEEDS YOU – and some of it less so: SAMO© AS SHEER
on St Marks Place; SAMO© IS CIA on Washington Square arch; and on the Grand Union at Bleeker and La Guardia, a major political graffiti – DEATH TO SOMORA – edited to read DEATH TO SAMO©
“They’re doing exactly what we thought they’d do,” says Jean, his voice rising. “We tried to make it sound profound and they think it actually is ! That’s like a heavy compliment, man.”
Al picks up the thread; “People are so cored what when something seems mysterious and it keeps coming up it’s like ‘Oh wow ! What’s going on? We better know about this!” So they conclude this thing that we’re CIA…I can’t begin to explain where they got that.”
Their epithet, BOOSH-WAH, seems to provoke the most hostile reactions. The word was jean’s contribution “This city is crawling with upright, middle-class pseudos trying to look like the money they don’t have. Status symbols. It cracks me up. It’s like they’re walking around with price tags stapled to their heads. People should live more spiritually, man. But we cant stand on the sidewalk all day screaming at people to clean up their acts, so we write on walls.”
Is no surface sacred? They do stay clear of most private property, but government property and corporations are fair game, especially subways, elevators and public toilets. What about the millions of tax dollars spent each year cleaning up? Jean has a ready reply “That’s a drop in the bucket compared to how people are getting shafted in big ways.”
Jean is more troubled by his question. Is it a cop out to give SAMO© ‘s story to the papers? Is it anti-cool to take credit for street art? And what of their ambition to some day work in art-related jobs, isn’t that BOOSH-WAH?
And it should be reported that in the process of helping me with this story Jean and Al come under some rather pointed criticism from their friends, who worries that a taste of fame would go to their heads.
Their strain of these last few weeks is reflected, appropriately enough, in their art. One of their latest, and increasingly rare, creations reads: LIFE IS FUSING AT THIS POINT… SAMO© .